Meet the founder
Numero Uno Artisan Coffee has gone from strength to strength since their humble beginnings in a small garage in Sydney.
"I am just where I want to be and more importantly, thoroughly enjoying myself", says Gina Di Brita, founder and Director of Numero Uno. She owned and operated a farm working in agriculture for 13 years in far North Queensland- Mareeba, thereafter; marketing and employment training services before launching Numero Uno Coffee in 2003. Her journey in the coffee industry began after answering an ad for a marketing position for a boutique coffee roaster in Melbourne, moving from Queensland with her three daughters and later becoming the company's distributor in Sydney. "I started Numero Uno as I felt there was a big gap in the market for specialty coffee. Commercial companies didn't seem to be doing anything personal or specialised and this is where I knew my strengths lay."
Gina says "I remember just before I started the coffee roasting business, my instincts told me that coffee was about people and building strong relationships together with a fresh, quality roasted product". This has been the guiding light for Numero Uno ever since. The companys first blend, Picasso remains its most popular product today. In determining the approach to the blend, Gina owned and operated her Sydney Espresso Bar, Pablo s Vice, and settled on combining single-origin beans from five countries: Colombia, Costa Rica, Brazi, Honduras, and Samatra. With Picasso, the wholesale side of the business began to take off, and Gina indulged in the educational opportunities that this afforded her. It was as though I was on a wild path of learning that swept me in the direction I was meant to go, she says, and she believes that this is the future for coffee in Australia.
She is constantly searching to improve her business with the awareness for more ethical and sustainable outcomes especially when it effects communities whether it be locally or globally. If something isn't working, she will make the necessary changes until it comes back to being harmonious. Above all, she appreciates the importance of building relationships and that they take time, respect and have to be nurtured.